Privacy Policy
Last updated: May 2026
This Privacy Policy explains how Basil Ark FZ LLC, trading as Alter ("we", "us", "our"), collects, uses, stores, and protects personal data when you visit alter.green, sign up to receive communications from us, or otherwise interact with us.
We are committed to handling your personal data in accordance with the General Data Protection Regulation (GDPR), the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection, and any other applicable privacy legislation.
By using our website or submitting your information, you acknowledge this policy.
1. Data controller
The data controller responsible for your personal data is:
Basil Ark FZ LLC, trading as Alter
92, Compass Building, Al Shohada Road, Al Hamra Industrial Zone-FZ, Ras Al Khaimah, UAE
Email: marketing@alter.green
For GDPR purposes, you may contact us at the above email address for any data protection enquiries.
2. What personal data we collect
We collect the following categories of personal data:
a) Data you provide directly:
Name, email address, company name, and professional role — when you sign up to our mailing list
Name, email address, and project details — when you submit a sample request or book a consultation
Messages and correspondence — when you contact us via email, WhatsApp Business, or Instagram Direct
b) Data collected automatically:
IP address, browser type, device information, pages visited, and time spent on site — collected via Squarespace, Google Analytics, and Klaviyo site tracking
Cookie identifiers — see Section 6 for full details
3. Legal basis for processing (GDPR)
We process your personal data on the following legal bases:
Consent — when you sign up to our mailing list or opt in to receive marketing communications. You may withdraw consent at any time.
Legitimate interests — when we analyse website usage to improve our content and user experience, provided this does not override your rights
Legal obligation — when we are required to retain or disclose data under applicable law
We do not process special category data (such as health, religious, or biometric data).
4. How we use your personal data
We use your data for the following purposes:
To send you product updates, new collection announcements, and material information you have opted in to receive
To respond to sample requests and consultation enquiries
To communicate with you via email, WhatsApp Business, and Instagram Direct in relation to your enquiry
To analyse website traffic and improve our content and user experience
To comply with applicable legal and regulatory obligations
We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.
5. Third parties we share data with
We share your personal data only with the following third-party service providers, and only to the extent necessary to provide our services:
Squarespace Inc. — website hosting and form submissions. Privacy policy: squarespace.com/privacy
Klaviyo Inc. — email marketing platform. Your name and email are stored and processed by Klaviyo when you subscribe. Privacy policy: klaviyo.com/legal/privacy
Google LLC — website analytics via Google Analytics. Data may be transferred to and processed in the United States. Privacy policy: policies.google.com/privacy
Meta Platforms Inc. — when you contact us via Instagram Direct, your messages and profile information are processed by Meta. Privacy policy: facebook.com/privacy/policy
WhatsApp LLC (Meta) — when you contact us via WhatsApp Business, your messages and phone number are processed by WhatsApp/Meta. Privacy policy: whatsapp.com/legal/privacy-policy
We do not sell, rent, or share your personal data with any third party for their own commercial or marketing purposes.
Where third-party processors are based outside the UAE or EU/EEA, we take steps to ensure appropriate safeguards are in place, including reliance on Standard Contractual Clauses or equivalent mechanisms where applicable.
6. Cookies
Our website uses cookies — small text files placed on your device — to enable core functionality and understand how the site is used. The cookies we use include:
Essential cookies — placed by Squarespace. Required for the website to load and function correctly. Cannot be disabled.
Analytics cookies — placed by Google Analytics. Used to measure traffic, pages visited, and user behaviour. Data is aggregated and anonymised where possible.
Marketing and identification cookies — placed by Klaviyo. Used to identify returning visitors who are already on our mailing list, enabling us to track the effectiveness of email campaigns.
When you first visit our site, you will be prompted to consent to non-essential cookies. You may withdraw or manage your cookie preferences at any time through your browser settings. Disabling cookies may affect certain features of the website.
For residents of the EU/EEA and UK, non-essential cookies are only placed following your explicit consent in accordance with the ePrivacy Directive.
7. Data retention
We retain your personal data for the following periods:
Mailing list subscribers — for as long as you remain subscribed and actively engaged with our communications
Unsubscribed contacts — your record is retained for 60 days following unsubscription, after which it is permanently deleted from our systems
Enquiry and correspondence data — retained for up to 2 years from the date of last contact, unless a longer period is required by law
Analytics data — retained in accordance with Google Analytics default retention settings (up to 26 months)
You may request early deletion of your data at any time by contacting us at marketing@alter.green.
8. Your rights
Under GDPR and applicable UAE data protection law, you have the following rights:
Right of access — to request a copy of the personal data we hold about you
Right to rectification — to request correction of inaccurate or incomplete data
Right to erasure — to request deletion of your personal data, subject to certain legal exceptions
Right to restriction — to request that we limit how we use your data in certain circumstances
Right to data portability — to receive your data in a structured, machine-readable format
Right to object — to object to processing based on legitimate interests or for direct marketing purposes
Right to withdraw consent — at any time, without affecting the lawfulness of processing carried out before withdrawal
To exercise any of these rights, contact us at marketing@alter.green. We will respond within 30 days. We may ask you to verify your identity before processing your request.
If you are based in the EU or UK and believe we have not handled your data appropriately, you have the right to lodge a complaint with your local data protection authority. In the EU, you may contact your national supervisory authority. In the UK, this is the Information Commissioner's Office (ICO) at ico.org.uk.
9. Data security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These include encrypted data transmission (HTTPS), access controls on our service provider platforms, and limiting access to personal data to those who need it.
No method of transmission over the internet is entirely secure. While we take all reasonable steps to protect your data, we cannot guarantee absolute security.
10. Children
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted data to us, please contact us and we will delete it promptly.
11. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The date at the top of this page will reflect the most recent version. Where changes are material, we will notify subscribers by email where possible.
12. Contact
For any questions, requests, or concerns regarding this Privacy Policy, please contact us at:
Basil Ark FZ LLC, trading as Alter
92, Compass Building, Al Shohada Road, Al Hamra Industrial Zone-FZ, Ras Al Khaimah, UA